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The year was 1972. Up until that point common sense dictated that we should "give to our skin". This philosophy gave way to the concept of "eliminate that which is unnecessary", and the black soap Arsoa Queen Silver was born. At the time of the product's release, Arsoa did very little advertising for the soap. But people who used the soap and saw that it really did make their skin more beautiful spread the word through the grapevine, and the news of this high-quality soap was passed from mother to daughter and shared among friends.
For Japanese women, who believe that the skin is the foundation of beauty, Arsoa Queen Silver was truly "a soap for cultivating beautiful skin". Even now, 30 years after its launch, Arsoa Queen Silver has wide-ranging appeal that spans generations, and it consistently places high in the popularity rankings of cosmetics magazines and on the Internet. |
